The modules at a glance
What each module does, and who uses it.
FunnelRover covers the sales funnel end to end. CORE is always there; the other modules are enabled according to your contract.
| Module | What it does | Who uses it |
|---|---|---|
| CORE | The foundation: organisation, users, territories, institutions, contacts, points of sale, approvals, absences, interims, consents, content library. | Everyone |
| CONVERT — Field sales force | Visit cycles, cycle plans generated from each contact's cadence, visits, closing, and the coverage dashboard. | Reps, supervisors, MaDa |
| REACH — Visibility & distribution | In-store audits (product presence), point-of-sale engagement programmes, scored evaluations and rewards. | Sellers, merchandisers, supervisors |
| ATTRACT — Demand generation | Public landing pages that capture leads, with consent, quota and statistics. | Marketing, MaDa |
| ACTIVATE — Field activation | BTL and medical events: registrations (public link and QR poster), invitations, sessions, attendance, feedback and follow-ups. | Event organisers |
| CAMPAIGN — Consumer promotions | Promo codes and QR codes, prize draws, partner points of sale, email and WhatsApp sends, NPS surveys. | Marketing, trade |
| TRAIN — Training | Courses, internal and external quizzes, challenges between institutions, live quizzes, certificates and rewards. | Trainers, teams, invited contacts |
| ANALYZE — Measurement & intelligence | Trends over time, indicators computed from the other modules, dashboards and alerts. | Admin and MaDa only |
How they talk to each other
A lead captured by an ATTRACT page, an ACTIVATE event registration or a campaign entry lands in CORE's contacts, with its origin. Once qualified and attached to an institution, it enters CONVERT's plans. ANALYZE then links each recruitment channel to the progress of the contacts it brought.
Each module has its own page: CORE, CONVERT, REACH, ATTRACT, ACTIVATE, CAMPAIGN, TRAIN and ANALYZE.