Field methods, written down
How to plan, measure and prove field work — one guide per situation we run with our clients.
Planning field rep visit cycles — and knowing they happen
How to turn a territory and a list of doctors, pharmacies or retailers into a visit cycle your reps can keep, and read coverage honestly while the cycle is still running.
Read the guide →Numeric distribution and share of shelf: measuring what is really on the shelf
What numeric distribution, weighted distribution and share of shelf actually measure, and how to run a retail audit whose figures hold up.
Read the guide →Running a code-in-pack promotion without losing control
Codes, prizes, partner shops and draws: how to organise an on-pack promotion that can be audited end to end — and that leaves you with consumer data.
Read the guide →BTL activations and medical congresses: from invitation to follow-up
How to fill the room, prove who came, and turn an event into contacts and follow-ups instead of a photo album.
Read the guide →Training field teams — and being able to prove it
Onboarding, a new range, a regulatory obligation: how to train reps with quizzes, passing marks and certificates that leave a trace.
Read the guide →Launching a product without a website: a landing page that feeds your CRM
No website, no developer: how one landing page can carry a launch, capture consented leads and hand them to your field team.
Read the guide →