The product is ready. The packaging is printed, the reps are briefed, the first shops have stock. The social media post goes out — and links to nothing. There is no website, the developer is booked for three months, and the agency's quote would eat the launch budget. So people like the post, ask a question in the comments, and disappear.
A launch does not need a website. It needs one page that says what the product is, where to find it, and asks the visitor for one thing. This guide explains how to build that page so it does more than look good: so that every person who answers it lands in your contact base, with their consent, ready for your field team.
One page, one purpose
A landing page is not a small website. It has a single job, and everything on it should serve that job. Before choosing colours, decide what the visitor should do:
- Leave their details — to be contacted, to receive a sample, to register for a launch event. This is a form.
- Buy online — if a partner already sells the product on an online shop. This is an external link.
- Go to a shop — the most common case in our markets. This is a route to an address, or a list of points of sale where the product is available.
In FunnelRover's ATTRACT module, that choice is the page's call to action: a form, an external link, or a Google Maps route to an address. It can be changed after publication — from a form to a shop link, for instance — without unpublishing the page or changing its address.
Building it without a developer
ATTRACT builds a page in steps, each on its own screen. You give it a name, pick one of seven designs and an activity — product launch, event, promotion or general collection — which sets the badge and the wording of the date. Then your brand: main colour, logo, header image, a short line above the title. Then the content: title, subtitle, text, start and end dates, and if relevant the product, the territory, or an ACTIVATE event to register people to.
The form is yours to define: text, email, phone, long text, drop-down, date, checkbox, required or not. Spread over several steps, it displays as a step-by-step form, which is easier to fill on a phone. Under the form you can add blocks: FAQ, steps, key figures, benefits, programme, speakers, prices, gallery, rewards. A preview shows the page exactly as the public will see it; one click publishes it.
What happens when someone fills it in
This is where a landing page differs from a form tool. The person who submits is looked up first — by phone number, comparing digits with or without the country code, and otherwise by email. If they are already known, their record is updated (first name, last name, city). If not, they enter as a lead, to be qualified. Two records are never merged automatically. Either way, the page is recorded as their origin.
Consent is handled channel by channel: WhatsApp and email are consented separately, and only on the channel for which the person gave a number or an address. If you require acceptance of your terms, the form cannot be sent without it. When WhatsApp is configured for your organisation, a new lead who accepted it receives a confirmation message.
Submissions are refused when a required field is missing, when required consent is not ticked, or when all places are taken. For a refused submission, only the reason and the date are kept — never what the person typed.
Plan for the stand, not only the feed
Many launches also happen physically: a stand in a mall, a tasting in a market, a pharmacy day. The same page works there, with one precaution. To block bots, a single connection can only send three submissions per hour. On a stand where everyone shares the same Wi-Fi, have each person fill the form on their own phone, on their own mobile network.
Reading the results
The page record shows the number of submissions, the new contacts, the updated contacts and the refused submissions, then the cities most submissions come from and the daily submissions over the last thirty days. Admins and Master Data open the full list: date, status, contact, phone or email, city, and refusal reason.
Over a longer period, the question changes from "how many?" to "which channel recruits best?". ANALYZE's Attribution trend compares the contacts recruited by each channel, and those who then progressed.
From lead to visit
A lead is not a customer. The value of a launch page is that the lead now sits in the same contact base as your field team's doctors, pharmacists and retailers — not in a spreadsheet exported from a form tool. It can be qualified, handed to a rep, called, visited, or invited to the next event. The page did its job; the field does the rest.
A launch-week checklist
- Decide the one action you want from the visitor.
- Write the title as the answer to "why should I care?", not as the product name.
- Keep the form to three or four fields.
- Ask for consent in plain words, one channel at a time.
- Set an end date, so the page closes itself when the offer ends.
- Preview it on a phone before publishing.
- Decide, before launch, who qualifies the leads and how fast.