Know your real distribution
What you think is on the shelf, vs what really is.
The situation
You have a theoretical distribution. But nobody really knows whether your products are actually on the shelf, well placed, and how you stand against your competitors.
What's blocking you
Theoretical vs real distribution completely unknown
No share-of-shelf data against competitors
Unstructured, non-aggregated field audits
What we do
We structure shelf-audit campaigns, document each visit with field photos, calculate your numeric distribution and your share of shelf — and alert you when a threshold is crossed.
Capabilities involved
CRM
Contacts, territories & field foundation
REACH
Distribution & shelf visibility
ANALYZE
Measurement & field intelligence
The method, in detail
Numeric distribution and share of shelf: measuring what is really on the shelf
What numeric distribution, weighted distribution and share of shelf actually measure, and how to run a retail audit whose figures hold up.
Quoted per project
We run this intervention with your teams, on the platform we set up and train them on. Its price depends on your field, so it is quoted on your real volumes.
REACH · Quoted by number of points of sale
Request a quote See pricing